DISNEYLAND Paris has launched a Marvel AR app that places guests in the heart of the superhero action.
Hunt For The Lost Artifact has guests searching the newly transformed Hotel New York – The Art of Marvel for iconic items.
Created in partnership with Orange, the immersive app allows guests to explore the hotel in a unique and exclusive way.
It’s aimed at attracting families to the hotel as they use the mobile app to navigate twists and turns with Marvel characters.
And at the end of each adventure, users can take part in a contest to try to win gifts.
The app is the result of a process that lasted more than 10 months from the first creative ideas to collaborating with Marvel and Walt Disney Imagineering and the technological development.
It’s available on the App Store and Google Play. There’s a preview here.