IT looks for all the world as if someone has sneaked into your hotel room and hurled cans of paint at the wall. Should you ring down to reception? Should you start asking your kids questions?
Yes, that’s the tea and coffee making facilities in your room. And your robe hasn’t escaped the treatment either.
Relax, because it’s meant to look like that. The new nhow Brussels Bloom hotel is an explosion of colour throughout – just like its pop art London counterpart, only crazier than you can imagine.
The nhow brand’s seventh hotel takes unconventional to a new level, with a different artform on every floor, including one storey by dynamic London designer Jessica Thacker.
The moment you step out of the elevator, you’re completely immersed in the relevant theme, and it will remain a work in progress, showcasing more upcoming artists in the future.
Rooms are decorated like an artist’s studio: upon entering, there’s that explosion of colours and prints, while the sleeping area is just like a blank canvas waiting for its art to arrive.
Each room has a unique painting, while bathrooms are inspired by a photographer’s darkroom – mysterious, dark, and with a splash of colour here and there, plus Polaroid photos on the wall.
And did I mention that guests can order an easel and a paint kit via room service to get creative during their stay?
Dine in the hotel restaurant – a creative experience in its own right with wall art by Deizijner x With Jeej – where graffiti adorns pretty much every surface. Stop off at the food truck, or enjoy a drink and bite-sized streetfood in the bar.
There’s also an eighth floor gym with a beautiful view over the city.
Located in the Botanique area, the cultural centre of Brussels, the hotel is, say the owners, “a place where business, leisure travellers and artists come together to share their passion for art and find new inspiration.”
It’s easy to find. Just keep an eye out for Patch, the colourful eight metre-long neon chameleon, who previously brightened up both London and Amsterdam hotels.
There are currently seven nhow hotels: Berlin, Milan, Rotterdam, Marseille, London, Amsterdam and now Brussels. A second nhow hotel in Germany will open in 2022, as nhow Frankfurt. Others planned in the next three years will be in Rome, Santiago de Chile and Lima.